There is always a cost associated with everything. Even things you think are free, cost something.
Running is free to go outdoors and hit the pavement, but getting there will cost you.... lace up your running shoes ($100 - on up), put on your moisture wicking socks ($5 per pair), wear your running clothes, tank & shorts ($50) times that by 10 or more.., strap on your heart rate monitor, watch ($150)and Ipod ($150).. then head out the door... Cheap.. that's right.. compared to other sports, cheap!
There is also the race entry fees which vary from a low $25 on up to $65 or more.. It's not a requirement but a way to chart your progress and work towards a goal to keep things fresh and exciting.
There is also a bigger price to pay for not running.. on your body and health. That is too high to pay or even consider... so while there might be a few initial purchases, running is still cheaper to do it then not...
Start slow.. don't buy all the running stuff at once.. and get outdoors.. where the fresh air, sunshine, breeze and pavement are free..
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